What it can do for your business

BrightWave is a specialized, best-of-breed agency providing full-service expertise focused on elevating email and eCRM marketing programs that drive revenue, cut costs and build relationships. BrightWave was ranked among the fastest growing private companies by Inc. Magazine for the fifth consecutive year, making the agency the only company in our industry to achieve that honor and was recognized as the leading independent email agency by The Relevancy Group this September.


BrightWave helps some of the world's best brands with: Customer Experience & Program Design, Content Strategy, Programmatic Email, Roadmaps, Performance Optimization, Reporting & Analytics.

Technical Services

Challenge the status quo by harnessing your customer data to make smart, programmatic decisions: data architecture, data normalization, API Integration, Deliverability, Decision Engine Implementation.


Beautiful, functional emails designed to enhance the subscriber's experience and make brand messages clear and actionable: copywriting, coding & templates, responsive, interactive and kinetic design.

Campaign Management

Full service email campaign management that incorporates the latest trends and best practices. From campaign concept development, to creative, QA, execution, reporting, A/B testing and more.

Essential information

  • Programmatic Email: Assess the current state of the email program: how data is utilized across systems and how profile data can be combined with online + offline interactions to produce omni-channel programmatic emails.
  • Performance Optimization: Transform your email program and customer relationships. "Tough love" approach to campaign performance with recommendations around data integration, A/B testing, API programming, email deliverability.
  • Customer Experience & Program Design: Enhance Customer Experience by reviewing existing campaign structures, segmentations and performance. Develop content strategy around customer personas that allows for modular expansion.
  • CRM Utilization: Evaluate CRM use by Marketing and Sales Team. Find gaps in data collection. Enhance customer experience in MQL and SQL phase. Distinguish what experiences to automate v benefit from human interaction.
BrightWave helps marketers get the most out of IBM Marketing Cloud. Programmatic email marketing through Full Service or Existing Program Overhaul.

Company information

BrightWave for Marketing Cloud

Provided by BrightWave

BrightWave for Marketing Cloud