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IBM Universal Behavior Exchange

IBM UBX integrates your owned, paid & earned media delivering personalized messages based on events across multiple channels.

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Convergence of Outbound and Inbound Marketing

RiverPoint Solutions Group can provide software on-premise, in the cloud or as a hybrid of both.

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IBM UBX Overview

UBX provides marketers with visibility into customers’ experiences through a bi-directional exchange of customer data.

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