What it can do for your business

IBM Universal Behavior Exchange allows you to maximize and integrate your owned, paid and earned media. It provides marketers with a simple interface where they can gain insight and visibility into their customers’ experiences through a bi-directional exchange of customer data. As a result they are able to offer personalized and highly relevant messages based on events across multiple channels.

Suppress Digital Ads–Save$

Seamlessly transfer any event, such as a hotel reservation, to a digital media ad provider that can suppress the person from receiving subsequent digital ads. Save $, eliminate frustration.

Connect/Share Customer Data

IBM UBX empowers users to take advantage of their open exchange in order to share customer data across their entire ecosystem using an intuitive click and connect user interface.

Bypass Custom IT Work

The IBM UBX open exchange allows users to bypass the normal IT work that is required to share customer data across platforms. User time to market is reduced to days saving them time and money.

Precise Targeting Made Easy

Experience better performing campaigns as IBM UBX allows for more precise targeting and more relevant engagement.

Security and privacy in the cloud

Essential information

  • Connects to decision systems in Cloud: Connects marketing platform to decision systems in the Cloud.
  • Supports privacy compliant marketing: Supports privacy compliant marketing execution.
IBM Universal Behavior Exchange provides marketers with visibility into their customers’ experiences through a bi-directional exchange of customer data.

Company information

RiverPoint Solutions Group

Provided by RiverPoint Solutions Group

RiverPoint Solutions Group