What it can do for your business

Modcam sensor solution gets you real-time data of how people flow through stores and office spaces. We use advanced video analytics and local processing on-device to provide anonymous data output. These insights contribute to optimize operations, space use and efficiency. Integrate the sensor easily with Watson IoT Platform and make the data accessible for a wide range of use cases

Understand the people traffic

Counting visitors in a store can provide powerful insights: allows you to adapt staffing or generate sales conversion rates. In office environments the solution provides insights of space utilization.

Optimize the floor plan layout

By understanding how people move around in a retail store, you can identify areas with high and low traffic intensity and optimize the business with changed layout or product placement.

Segment your visitors

The demographic profiling will provide you with demographic data of your customers/visitors. Based on this data you can optimize the in-store promotion and customer targeting activities.

Watson IoT Platform integration

Use Modcam MOD.01 sensor with Bluemix: Connect MOD.01 to a cloudant database with Watson IoT Platform

Key features

People Counting

Modcams people counting sensor solution is based on video analytics. The sensor is positioned at key entry/exit points and provides data to optimize floor space or business operations.

People Counting

Modcams people counting sensor solution is based on video analytics. The sensor is positioned at key entry/exit points and provides data to optimize floor space or business operations.

Heat Map

Heat Map is created by a number of sensors stitched together to provide an overview of movement patterns of a floor area. Based on the output, layout and efficiency of the floor plan can optimized.

Heat Map

Heat Map is created by a number of sensors stitched together to provide an overview of movement patterns of a floor area. Based on the output, layout and efficiency of the floor plan can optimized.

Demographic profiling

Sensor mounted vertically can capture faces and determine gender and age group -totally anonymously. The advanced video analytic algortihm reads face characteristics and provides segmentation insights

Demographic profiling

Sensor mounted vertically can capture faces and determine gender and age group -totally anonymously. The advanced video analytic algortihm reads face characteristics and provides segmentation insights

    People Counting

    Modcams people counting sensor solution is based on video analytics. The sensor is positioned at key entry/exit points and provides data to optimize floor space or business operations.

    Heat Map

    Heat Map is created by a number of sensors stitched together to provide an overview of movement patterns of a floor area. Based on the output, layout and efficiency of the floor plan can optimized.

    Demographic profiling

    Sensor mounted vertically can capture faces and determine gender and age group -totally anonymously. The advanced video analytic algortihm reads face characteristics and provides segmentation insights

Essential information

  • People Counting: Modcams people counting sensor solution is based on video analytics. The sensor is positioned at key entry/exit points and provides data to optimize floor space or business operations.
  • Heat Map: Heat Map is created by a number of sensors stitched together to provide an overview of movement patterns of a floor area. Based on the output, layout and efficiency of the floor plan can optimized.
  • Demographic profiling: Sensor mounted vertically can capture faces and determine gender and age group -totally anonymously. The advanced video analytic algortihm reads face characteristics and provides segmentation insights
Modcam provides sensor technology platform that creates business intelligence data through video analytics

Company information

Modcam Intelligent Vision

Provided by MODCAM AB

Modcam Intelligent Vision