What it can do for your business

Litmus Email Analytics not only delivers you robust data aggregate level data, but also gives you insights into each of your individual subscribers and how they are interacting with your campaigns. Learn which devices and apps your subscribers use most as well as specific location and read rates to optimize more effectively, increasing your overall email performance.

Optimize by device

Seeing an increase in mobile opens? Consider using responsive design to provide your mobile subscribers with the best email experience possible.

Resonate in all environments

Are subscriber read rates higher on desktop than on mobile? Maybe your content isn’t mobile friendly. Revisit your mobile design and strategy, and next time, see more engagement on mobile.

Identify brand evangelists

See which subscribers are forwarding your emails the most. Consider rewarding those frequent forwarders by creating a loyalty program.

Segment based on location

Sending an email about an event that’s based in San Francisco? Segment your list based on subscribers who are opening in that area.

Experiment with HTML and CSS

Rendering engine, email client, and browser data puts progressive design power in your hands. Seeing lots of WebKit opens? Try using HTML and CSS3.

Security and privacy in the cloud

Essential information

  • See where your subscribers open: Learn which devices and apps your subscribers use most and optimize more effectively, increasing your overall email performance.
  • Pinpoint subscriber geolocation: See the specific countries, regions, states, and cities where your subscribers are opening to make more informed send decisions.
  • Track forwards and prints: Discover how many times your email is printed, or when a recipient uses the “forward” button in their email client.
  • Duration of engagement: See how long your subscribers spend reading your email and compare read rates.
Litmus Email Analytics delivers you robust data aggregate level data as well as individual subscriber data for your campaigns.

Company information

Litmus Email Analytics

Provided by Litmus

Litmus Email Analytics