What it can do for your business

Fresh Relevance makes behavioral and transactional data available in IBM Marketing Cloud. Any data stored in IBM Marketing Cloud can be used by Fresh Relevance for real-time personalization in any email or web page. Fully integrated with IBM Marketing Cloud and IBM Commerce, Fresh Relevance provides a hyper-personalized user experience across channels so that real-time relevant content is consistent across 1-2-1 triggered email, bulk emails and website personalization.

Real-Time Marketing Tools

Use tactics such as web personalization and live image personalization of email campaigns and triggered messages. Create consistent rules across channels.

Universal Behavioral Exchange

Fresh Relevance links to the IBM Marketing Cloud via the Universal Behavior Exchange. Email personalization and segmentation with no big integration project.

Easy Site Platform Integration

We integrate with ANY eCommerce platform including custom sites built on .NET. If you need to work with eCommerce data, we make this very easy.

Essential information

  • Triggered Messaging: Triggered, personalized messages such as post-purchase messages and browse abandonment emails as well as advanced triggers such as price drop and back in stock alerts drive additional revenue.
  • Product Recommendations: Display top sellers, trending products, or products appealing to the current shopper, that also match the the other content on the current page or email. Fresh Relevance tracks products in real-time.
  • Website Personalization: Help shoppers find what they want quicker, because many people lack patience and will abandon after a few clicks. Banners, Coupons, Countdown Timers, Product Recommendations etc
  • Real-Time Content Tools: Fresh Relevance provides a range of real-time content tools. These include Count Down Timers, Image Personalization, Social Content, Coupons, Weather Based Content and Web Cropped Content.
Our marketing hub unifies siloed systems without the need for an integration project. Full control of real-time marketing tactics such as triggered emails and cross-channel personalization.

Company information

Fresh Relevance

Provided by Fresh Relevance

Fresh Relevance