What it can do for your business

Audience IQ is our audience-centric product that integrates with your data management platform (DMP) to provide you with insight into the specific audiences and respective media tactics that will be most effective in exceeding your marketing goals. Seamlessly unite first- and third-party audience segments with your TrueMetrics to learn which media tactics produce your best customers.

Uncover Performance by Segment

Uncover the TRUE impact every channel and tactic has on your business goals by audience segment.

Tailor Your Tactics

Discover which combination of tactics generates the best performance from each of your audience segments.

Create High-Value Audiences

Use predictive modeling capabilities to create previously unidentified, high-value audience segments.

Essential information

  • Integrates Audience Data From DMPs: Integrates with your data management platform (DMP) to provide you with insight into the specific audiences and respective media tactics that will be most effective in exceeding your marketing goals.
  • Calculates Audience Segment Performance: Seamlessly unites first- and third-party audience segments with your attributed TrueMetrics to reveal which media tactics produce your best customers.
  • Protects User Privacy: No personally identifiable information (PII) is used.
Audience IQ provides insight into the specific audiences and respective media tactics that will be most effective in exceeding your marketing goals.

Company information

Audience IQ

Provided by Visual IQ

Audience IQ