What it can do for your business

IQ Sage is the cross channel scenario planning product that gives you the freedom to forecast the outcome of unlimited media buying “what ifs?” It uses predictive analytics that allow you to experiment with multiple media buying scenarios in a virtual environment before making changes to your real-life marketing programs. Once you select a scenario, it produces a media plan that reflects the optimal mix and spend levels of channels, campaigns and tactics for achieving the best possible results.

What If Scenario Planning

Leverage “what if?” scenario planning capabilities to test which channels and tactics are best for driving a desired outcome in safe, pre-launch mode.

Accurate Performance Forecasts

Predict the performance impact of reallocating media spend across different channels and tactics (placement, offers, creative, etc.)

Optimal Media Plans

Translate measurement and analysis into actionable optimization tactics ready to hand off to your colleagues, agencies or platform partners to put into market.

Essential information

  • Virtual Scenarios Based on Your Goals: Experiment with multiple media buying scenarios based on your goals (conversions, CPA, overall cost, etc.) before making changes to your real-life marketing programs.
  • Real-World Constraints: Account for diminishing returns, and apply constraints based on real-world limitations in inventory or fixed media buying commitments.
  • Cost Data Collection: Automates cost data ingestion without impacting your ability to refresh the attribution model, while making it easy to make cost changes on the fly.
  • Exportable Media Plans: Export media plans by partner, channel, buying platform or publisher, or send them directly to your media buying platforms using IQ Deploy.
IQ Sage is the cross channel scenario planning product that gives you the freedom to forecast the outcome of unlimited media buying “what ifs?”

Company information

IQ Sage

Provided by Visual IQ

IQ Sage