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Case study: True Tickets
A smash hit for concert ticket sales
Now more than ever, the entertainment industry needs a ticketing revolution. Performers want to reach — and reward — their most devoted fans. Venues need accurate sales figures to plan capacity and staffing. And everyone wants to curb counterfeiting and scalper price inflation.
In response, True Tickets built a ticketing system on the IBM Blockchain Platform. The solution increases transaction security and integrity by tracking each ticket from creation to event, even setting a resale price ceiling that keeps prices fair for fans and lets artists maintain their share of the gate.