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Case study: Volkswagen

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The IBM Garage methodology helped VW personalize the driving experience

Digital transformation in the oil industry

Case study: AI consulting

Case study: AI consulting

Digital transformation in the oil industry

What do flowers, rocks, and AI have in common? Surprisingly, a lot. The process of locating drilling sites for oil involves classifying thousands of rock samples, which requires time and effort from a scarce resource: expert geologists. Abu Dhabi National Oil Company (ADNOC) needed to make this process more efficient.

Together, ADNOC and IBM Services developed and deployed a first-of-its-kind rock classification solution. The solution uses Watson Visual Recognition, which was originally used to identify flowers, to analyze and classify 25,000 rock images per day, preserving the time of ADNOC’s senior geologists.