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Case study: Le 4 Casino Image

Case study: Le 4 Casino

The shop for people who hate shopping

You get to the store. The line is long and they’re out of the soap you came for. You wish you had just ordered online. Frictions like these are what French retailer Groupe Casino set out to eliminate with Le 4 Casino — a conventional retail store with some unconventional technology.

Perks like guest chefs and co‑working spaces create an inviting environment, while smart tech enables seamless shopping. With IBM AI and IoT optimizing their experience, customers can browse an online catalog for home delivery that evening, and use an app to check out without stepping foot in line.

Discover Le 4 Casino’s futuristic features →

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