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Case study: virtual shopper assistant
Case study: virtual shopper assistant
Finding sales on the shelves with IBM Watson
Mondadori, Italy’s largest bookseller, is all about books … aisles and aisles of words in print. But when customers left their stores empty-handed, frustrated by not finding what they wanted quickly, the retailer knew it was time to offer the conveniences of online within its brick-and-mortar.
Powered by IBM Watson and hosted on the IBM Cloud, MyStore is a virtual shopping assistant that simplifies product navigation and selection through machine learning. Personalized recommendations and gift suggestions are made in real time, driving greater loyalty and increased sales.