|You see golf, we see data

Every shot at the Masters produces more than 30 data points. See how IBM turns that data into award-winning digital experiences.

  1. Follow the data

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    We enable people, ideas and technologies to make the world work better through hybrid cloud and AI

    Consulting

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    Grid of diverse group of professionals

    Accelerate together

    Work shoulder to shoulder with experts to accelerate business transformation.

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    professional pointing to a chart

    Rethink what’s possible

    Uncover the untapped potential inside your business.

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    two professionals working with a whiteboard outdoors

    Engage at every touchpoint

    Reinvent your relationships with customers, employees and partners.

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    professionals working with a sticky notes on a whiteboard

    The future is open

    From Hybrid Cloud to AI, Automation and Security, we unite an open ecosystem to help you scale impact.

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    professionals having a conversation in an office

    Optimize your operations

    Increase productivity and reduce costs when you optimize your operations with Ai and automation.

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    group of professionals walking down stairs outdoors

    The power of partnership

    Collaborate with the world’s leading platform and infrastructure leaders.

    What’s new

    Successful AI isn’t a sure thingOnly around half of AI projects get from pilot to production. Data is the differentiating factor.Scale your enterprise capabilities

    Explore our technology

    Powering the future

    Insights of successful CDOsInderpal Bhandari, IBM’s Global Chief Data Officer, expands on the four principles that top data executives consider a priorityRead about their winning strategies