Drive better decisions with social media analytics
Product Research and Development
Understand what customers are saying about your products – likes, dislikes, and wish lists – so you’re designing products and experiences that directly match your customers’ needs.
Learn what attributes of your brand resonate the most, so that you can make smarter marketing decisions, without having to resort to time-consuming surveys and costly focus groups.
Track consumer reaction to your competitor's products and messaging to inform your own market positioning, learn better decision making, and drive revenue.
- Conversation clusters
- Guided topic creation and configuration
- Context-based sentiment analysis
- Advanced text analysis
- Influencer analysis
- Pair with your own data
Security and privacy in the cloud
When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security
This offering meets the following industry and global compliance standards, depending on the edition you choose.
- EU-US Privacy Shield and Swiss-US Privacy Shield Framework
- HIPAA for Healthcare USA
- ISO 27001
To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.