Rich, prebuilt analytics
Prebuilt, predictive analytic models designed to support key marketing objectives allow marketers to gain instant insights into customer trends and predicted behaviors.
Insights explained in natural language
Outcomes of the analysis are depicted graphically, while key predictors (the reasons behind the recommendations) are presented in natural language – no complicated math to understand.
Custom audience builder based on AI-powered insights
The highly visual, interactive user interface allows marketers to experience insights in a contextual way and create simple or even advanced segments utilizing complex and robust queries.
Swift export of audience lists for execution
Audience lists are pushed in one-click to Watson Campaign Automation or (Standard Edition only) to IBM Universal Behavior Exchange for execution through any campaign platform.
There are no hardware requirements for this product.