Feature spotlights

Starter store

Accelerate time to market with a fully functioning starter store that enables you to quickly build your own online stores with the latest features and best practices for direct to consumer customer engagement. With an extensive set of site-level, category-level and product-level features, you can customize the look and feel of your stores and give shoppers the personalized experience they expect.

Mobile optimized experiences

Deliver mobile optimized experiences and take advantage of location-based services to target mobile customers with personalized content and offers. With responsive design IBM Digital Commerce recognizes the shoppers' device type and dynamically adapts the customer experience for that device.

Web content management

Deliver the right content at precisely the right moment in the buyer journey and manage the customer experience, all without the need for IT. Content management has never been easier with Watson helping you tag, find and more effectively use content throughout the customer experience.

Marketing and promotions

Create, manage and deploy personalized marketing campaigns on your store pages, through SMS and email, or through extended brand touchpoints. With promotional messages that include price discounts, you can incent customers in ways that help you grow sales and build loyalty.

Advanced site search and navigation

Make it easy for shoppers to explore your site and find exactly what they’re looking for with automatic search term suggestions and spelling correction. You can even influence store search results with search term associations and search-based merchandising rules.

Customer service

Extend the digital experience to the customer service channel with CSR capabilities built into the platform. Now your digital and customer service experiences can be seamless by giving CSR’s have the ability to perform key tasks on behalf of a guest or registered customer, and resolve common issues and capture orders.

Externalized customization

Customize your online store and customer experience without losing the convenience, and simplified management of a SaaS solution. The externalized customizations programming model gives you the freedom to create unique experiences and easily consume IBM provided platform upgrades and enhancements.

Powerful site creation tools

Business users employ user-friendly templates to create, update and publish sites quickly, without an over-reliance on IT, while IT has the confidence that the website will scale globally and in a secure manner.

IBM and third party integrations

Extend your commerce platform with IBM and 3rd party services to create seamless end-to-end customer experiences. A full set of REST API’s gives you the flexibility to add innovative commerce services and capabilities that differentiate your brand, including headless configurations for new modes of customer engagement, like voice shopping and conversational commerce.

Self service administration

Simplify application management with a web-based toolkit to help site administrators and developers deploy and maintain digital commerce services, including control over logging and tracing custom deployments.

Technical details

Software requirements

As a completely cloud-based application, IBM Digital Commerce requires no software installation. Business user tools and storefronts are supported in common browsers.

    Hardware requirements

    IBM Digital Commerce requires a direct internet connection and a work station that supports the browser being used.

      You may also be interested in

      IBM Watson Content Hub

      Headless, cloud-based CMS: one repository for all channels.

      Learn more

      IBM Order Management

      Optimizes order fulfillment across every location in the supply chain.

      Learn more

      IBM Watson Commerce Insights

      Making informed decisions and taking direct action

      Learn more

      IBM Dynamic Pricing

      Get intelligent pricing at digital speed

      Learn more

      IBM Watson Customer Experience Analytics

      Reach a new level of integrated, actionable customer insight with AI.

      Learn more

      See how it works

      Watch the demo

      Buy now and get started

      Request a consultation

      Expert resources to help you succeed

      IBM Knowledge Center

      Find answers quickly in IBM product documentation.

      Expert blog

      Gain new perspectives and get expert guidance.

      Support

      Learn more about product support options.