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Customer case studies

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Homebase

Read how Homebase was able to assess customer preferences and serve tailored content.

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Koçtaş

Read how Koçtaş identifies correlations between customers’ browsing, purchasing and website drop rates.

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FreshDirect

Learn how FreshDirect identifies customer preferences on the digital channel and improves segmentation.

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White papers

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Choosing a Web Analytics and Online Marketing Solution

Learn key attributes for a winning web analytics solution.

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Increasing Relevancy, Loyalty, and Conversions Online

Learn how IBM Digital Analytics LIVE Profiles provides visitor behavior data to improve marketing.

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Brochures and data sheets

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Candidate Web Traffic Analytics Data Sheet

IBM brings you the power of knowledge Candidate Web Traffic Analytics by giving you a clear view of candidate behaviors.

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Futurists Look Ahead at What’s in Store for Commerce

12 thought leaders share their predictions for 2025, and discuss how to create an entirely new way to engage with customers.

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