Rethink your space

To capture the attention and spend of technically savvy customers who expect instant gratification, your store must focus on the customer experience – not just the products you sell. Reimagine your physical space by exploiting sensory, social and digital technology to create dynamic store experiences and simplified processes.

Understand the neighbourhoods you serve

Finding the right location for your store is one key to success. Town-by-town, even street-by-street insights are critical. Uncover every location’s unique characteristics so you can make intelligent decisions about location, product mix and promotions to attract customers and convert sales.

Personalise the customer relationship

Understanding your customers requires more than data. You need contextual insights to pull them into your store and improve conversion. By uncovering individual behavioral insights, you can personalise each experience, optimise engagement and make relevant, compelling offers in real-time.

Turn your sales advisors into brand advocates

It’s critical to successful customer engagement for your sales advisors to be effective brand advocates, but in today’s digital economy their roles and tools are changing. New business strategies, technologies and devices are fundamentally changing the way they work and how you attract, empower and retain the best people for the job.

Redesign your operating model

New strategies and advanced technology are being employed to attract, nurture and retain customers to raise revenue, but the fundamentals still apply. Redesign your operating model so that it meets business goals of protecting customer data, lowering costs and boosting efficiency — while keeping customers at the center of it all.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today