2020 Global Consumer Study

Meet the consumers driving change in retail 2020 and beyond. Delve into why brands must deliver on omnipresence, agility, and sustainability to stay ahead of the curve.

71 percent

Traceability is very important to 71% of those surveyed and they are willing to pay a premium for brands that provide it.

Solution areas

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Reinvent the supply chain

Retail technology solutions help you minimize the impact of events on your supply chain.

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Who we work with

Golden State Foods

Reimagines its supply chain with blockchain and IoT, adding transparency to ensure freshness at every step.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

What does IBM Cloud do for retail?

The retail technology of the IBM Cloud™ keeps your top-performing brand apps and websites running smoothly to keep consumers engaged and empowered.

IBM Technology

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Trends and News

Advance sustainable food production

Yara and IBM collaborate on an open data exchange around farm and field data.

Next-gen retail runs on IBM Cloud

Meet constantly changing retail consumer demands with agile innovation.

Tariff trade war response strategies

Easing the impact of geopolitical upheaval on retail and consumer products.

Learn more

To explore the retail technology solutions that can help expand brand loyalty, contact an IBM expert today.