Watson Marketing

Watson Marketing combines business and marketing expertise with industry leading solutions that are embedded with cognitive capabilities. With Watson Marketing you will be able to uncover new levels of insights, deliver powerful and personalized experiences that customers want and value, and discover innovative ideas that provide competitive edge.

A cognitive marketing solution for today’s digital marketer

With IBM Watson Campaign Automation marketers can quickly design and automate cross-channel experiences, make better decisions and deepen customer engagement with purpose-built analytics. This can help you gain faster time to ROI and increased agility through easy integrations with other data sources and applications.

Find out more about IBM Marketing solutions

Caffé Nero boosts sales through bespoke online communications

Watch the demo of IBM Watson Campaign Automation, formerly called IBM Marketing Cloud

View Campaign Automation Demos and Pricing