Overview of marketing consulting services

Realize the promise of personalized marketing automation across the customer journey that generates authentic, trusted customer engagement and brand experiences. We are experts in using customer data analytics, AI marketing, experience design and experience platforms to reach the customer engagement goals that drive growth.

IBM iX® provides business process expertise, marketing platform implementation support and insight into customer behavior to deliver unforgettable customer experiences.


Human-centered approach

By keeping your people top of mind, we help you address the needs and experiences of your users first.

Outcome focused

Our marketing consulting services team focuses on creating a meaningful and measurable impact on your business.

Expert technologists

Partnerships with market-leading platforms like Adobe and Salesforce help you unlock marketing intelligence using AI.

Marketing platforms and customer relationship management (CRM) services

Adobe services

We've joined forces with Adobe and Red Hat to improve customer experiences throughout the customer journey.

Salesforce services

IBM Services® connects Salesforce with IBM’s industry-focused approach to integrate data, unlock insights with AI and create innovation at scale.

Marketing consulting services case study

State Street Global Advisors

State Street Global Advisors (SSGA) implements marketing strategies to offer a robust user experience while also providing measurable business insights.

Top of tall building

Related solutions

E-commerce customer experience services

Engage across the full lifecycle of the customer relationship. Accelerate your transformation with business strategy and consulting.

IBM iX global business design

IBM iX combines marketing strategy, creativity and technology to create personalized marketing communications experiences.

Speed up digital transformation

IBM Garage™ enables enterprises to accelerate, overcome issues and function more like startups.