Customer experience in retail

Consumers are adjusting to new shopping habits due to the current pandemic while still expecting superior retail customer experiences. Retailers need the agility to be able to respond faster than ever to any type of disruption they are managing including unanticipated consumer behavior, increased demand and a heightened awareness of sustainability. With hybrid cloud and AI, we can help you develop an omnichannel strategy to manage the complexity ahead while innovating for the future of the retail industry.

Retail customer experience case studies

Groupe Casino

Reimagines the store experience with IBM technology for today’s tech-savvy consumers.


Utilizes IBM Garage™ to bring sustainable fashion retail brands forward with


Using AI and weather data to build personalized experiences for today's DIYers.

Retail customer experience solutions

Deliver smarter retail customer experiences at scale

Disruption can come from anywhere. Retailers need to be able to respond and scale with agility to keep operations running across all channels to ensure healthy retail sales.

Offer exceptional omnichannel customer engagements

Consumers have high expectations, demanding seamless experiences across all brand interactions - from self-service online retail touchpoints to physical stores.

Enhance business with an innovative customer experience strategy

Assess and modernize your infrastructure, from e-commerce to retail stores, for optimal experiences while leveraging existing investments.


COVID-19 Consumer Survey

The coronavirus pandemic is changing the way people work, learn, shop, and interact. Make sure your voice is heard.

Holiday shopping trends

See what this year's holiday customer journey might look like in the shadow of a pandemic.

IBM iX + Unilever

Blockchain and the IBM Advertising Consortium provide a single source of truth in systems and processes.

Enhance your retail customer experience with a digital transformation fueled by dynamic IBM solutions. Are you ready to transform?