Automotive industry overview
Disruptive forces are impacting all aspects of the automotive industry. As autonomous driving becomes a reality, manufacturers are shifting focus to connected vehicles and digital services. To remain competitive, they need to digitally reinvent and improve three key areas:
- Products: Quickly develop and deliver high-quality next generation vehicles and address all associated challenges.
- Operations: Increase resilience and efficiency to improve quality and stay profitable in a continuously changing environment.
- Engagement: Boost customer loyalty. Become a lifestyle brand by providing customer experiences and services that open new revenue streams.
A successful transformation is enabled by IBM's advanced automotive technology, experience and expertise. Digital transformation helps automotive companies improve competitiveness today while preparing for the new tomorrow.
Benefits
A new automotive shift
USD 33 billion
Automotive executives expect the industry to spend over USD 33 billion to reskill their employees by 2030.
Reinvention drives success
50%
of automotive executives say that to succeed or even survive, their organizations need to digitally reinvent themselves.
The importance of convenience
48%
of consumers say cost and convenience are more important than brand in an autonomous, mobility-as-a-service paradigm.
Customer experience solution
Customer engagement
Boost automotive sales and increase loyalty throughout the entire lifecycle. Digital technologies, including AI, help you understand what consumers truly want so you can create personalized experiences that exceed customer expectations and foster loyalty from day one.
Audi UK + IBM: Bringing smarter experiences to customers. (01:23)
Advanced technology manufacturing solution
Industry 4.0
Improve all areas of automotive production and assembly with Industry 4.0. A digital transformation fueled by hybrid cloud and AI can help you optimize operations and enhance efficiency, agility and product quality by taking advantage of your untapped data.
Schaeffler: Digital transformation to keep the world moving (03:38)
Product development solution
Systems engineering
Accelerate development with best practices and tools that are compliant with automotive industry standards. Rapidly develop and deliver high quality offerings that are price-competitive and gain transparency across the entire product lifecycle for all stakeholders.
See how Mercedes-Benz and other leading companies are embracing digital transformation. (03:08)
IBM Services for SAP
SAP solutions
Evolve your automotive business with intelligent workflows infused with AI. IBM SAP consulting services and solutions can help you cut costs by modernizing applications and optimizing operations. Digitally reinvent your business and gain deeper insight into customers and capabilities, providing personalized customer experiences and offering continuous, security-rich performance.
See how Mitsubishi worked with IBM® Services to migrate its SAP® infrastructure to IBM Cloud® to improve scalability. (02:49)
Connected vehicle solution
Vehicle data analytics
Connect drivers to their car and surroundings using real-time data and insights. The solution uses in-car software to gather data from sensors and systems and external information on weather and traffic. AI and analytics provide insights on that data to help improve the driver experience and to inform product development and quality.
Honda Cars India improves customer connection and services with IoT and cloud. (02:03)
Resources
Discover modern automotive technology solutions from IBM. Speak with a representative.