A large data-driven company needs to create new ways to engage with their customers and they know that whatever solutions they provide must be highly responsive.
The challenge is that the data that will power the new offerings is locked up in back end systems and currently there are significant latency issues when retrieving such data.
A company currently maintains a data lake that they use to process their sales data. They’ve been able to gain valuable insights by analyzing their customer data, but want to use real-time data streaming to shorten the feedback loop. This will enable them to drive more real-time decisions for their data streams.