1. What is a digital badge?
A digital badge is a portable online data object which represents an outcome or achievement.
They are secure, web-enabled credentials that contain granular, verified information
employers can use to evaluate an individual's potential. IBM digital badges are defined by
an open technology standard (OBv2) and common language for describing and validating what
each IBM digital credential represents.
2. How does my credential get displayed as a digital
IBM has partnered with Credly to leverage their platform to translate your learning outcomes
or experiences into the digital badges. This allows the badge earner (you) to accept, manage
and share your digital badge and the credentials it represents as a digital asset.
3. What is Credly (formerly Acclaim)?
Credly is a digital badging platform (formerly known as Credly's Acclaim platform). Its
focal point is an enterprise-class badging platform built in compliance with the IMS Global
Learning Consortium Open Badge Specifications to support the specialized needs of credential
issuers, employers, and professionals. The Credly web platform provides a secure means of
storage, transport and credential publishing that adds a layer of protection against those
who may falsely claim high-stakes credentials.
4. What is the relationship between IBM and Credly?
IBM has entered into a vendor relationship with Credly to implement a program for
web-enabled credentials displayed as digital badges. Credly is the web site from which you
claim (accept), store and transmit open badges related to your credentials and where those
to whom you send your credentials verify the metadata contained within.
5. Is there a cost associated with claiming and displaying my IBM
Accepting, storing, managing and sharing IBM digital badges is free for IBM digital badge
6. Where can I find more information about Credly?
Visit the Credly support web site at support.credly.com for additional details.
Accepting and Claiming Badges
1. Once I have qualified to earn a badge, do I need to request the
badge, or will it be automatically sent to me?
Most badges are issued automatically by the badge issuer responsible for the activity that
includes a digital badge credential. Some badges are issued almost immediately after
completion of the badge activities, while others may take 1-2 weeks before they are issued.
In a few cases, you may be required to complete a form to request the badge. Once issued,
you will receive a notification email from email@example.com with instructions for claiming
2. What is the process for claiming my IBM Digital
Upon clicking the 'Accept' link in the email sent by Credly (firstname.lastname@example.org), you will be
taken to the Credly web site. There you will create an account in a matter of minutes that
will allow you to claim the badge IBM has issued to you. Once you have accepted the badge,
you will have the ability to easily share with social sites and send emails announcing your
Sharing your IBM digital badge
1. Can I easily share digital badges on social and professional
You can share your IBM digital badge on popular social and professional networking sites,
emails or personal web sites. The visual representation of your IBM digital badge will also
allow your contacts to verify the credentials that you have achieved. It is a quick and easy
way to share your achievements with your contacts. You've worked hard to earn your
credentials, so why not share this accomplishment with your colleagues? Every credential and
profile on Credly has a unique URL that can be embedded on a resume or website. Credly also
offers seamless integration with several popular social and professional networking
platforms for the display of credentials as badges.
2. How do I share my IBM digital badge on LinkedIn?
Follow Credly's step-by-step instructions to add your badge to your LinkedIn profile.
3. Should I add my digital badges to my email signature?
IBM Brand updated guidelines as of May 2021 indicates that IBMers should no longer include logos, images, or badges on email signatures. Please follow these guidelines and remove all badge links and references from your email signature: https://www.ibm.com/brand/email/signatures/
1. How do I access the labor market insights information available in
badges issued through the Credly platform?
Labor market insights are accessible by clicking on any of the skill keywords shown in the
badge you earn. These skill keywords will lead to information about which employers are
hiring, available job occupations, salary data, and more. Job listings can be searched
directly from your badge, including the ability to apply for the opportunity. Access the
labor market insights from your badge details page by clicking on Related Jobs or by
clicking on the skill tags assigned to your badge.
2. What if I do not want my IBM digital badge to be
You are in total control of how and when your IBM digital badge is shared. All information
regarding you and your credentials can be configured within the profile you set up in the
Credly system. If you do not want your digital badge or your profile to be visible to the
public, you can make them private. In fact, you may simply discard the digital badge
notification email if you do not wish to participate in the IBM digital badge program.
3. How do I prevent someone from copying and using my IBM digital
While digital badges are simply digital image files, they are uniquely linked to data hosted
on the Credly platform along with the issuing details provided by IBM. This linkage to the
verified data makes them that much more reliable and secure than a traditional paper-based
4. Can I export badges issued through Credly to other digital badging
Yes. Your downloaded badge contains Open Badge Specification-compliant metadata embedded
into the image. This allows you to store your badge on other OBS-compliant badge sites, such
as the Mozilla backpack.
5. Can I import badges issued from other platforms into
Not at this time. Cross-platform sharing of digital badges is evolving within the industry,
so check back in the future for potential updates on this capability.
1. Will my personal information (PI) shared with Credly?
NOTICE: IBM leverages the services of Credly, a 3rd party data processor authorized by IBM and located in the United States, to assist in the administration of the IBM Digital Badge program. In order to issue you an IBM Digital Badge, your personal information (name, email address, and badge earned) will be shared with Credly. You will receive an email notification from Credly with instructions for claiming the badge. Your personal information is used to issue your badge and for program reporting and operational purposes. It will be handled in a manner consistent with IBM privacy practices. The IBM Privacy Statement can be viewed here: https://www.ibm.com/privacy/us/en/. IBM employees can view the IBM Internal Privacy Statement here: https://w3.ibm.com/w3publisher/w3-privacy-notice.