Offer personalized customer experiences and content across channels
Maximize customer engagement with one-to-one conversations and personalized communications and content across channels at scale. Use powerful segmentation techniques to reach the right customers, where and when they expect to be reached. Drive conversions and loyalty. Improve results with AI-powered omnichannel marketing and content solutions.
Omnichannel marketing
Engage across email, mobile push, SMS, social and group chat, call centers, kiosks
Drag-and-drop program design
Create seamless automated campaigns on a beautiful, easy-to-use canvas
AI-powered marketing assistant
Get data and analysis in seconds that would typically take hours or longer
Powerful audience segmentation
Quickly find the right audiences and segment any database — large or small
Interactive reporting
Design dashboards to quickly understand which campaigns are performing the best
AI-powered content management
Achieve an iconic brand experience across all digital touch points with a cloud-based content management system (CMS)
Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.
The Forrester Wave: Cross-Channel Campaign Management, Q1 2018.
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.
Uses Watson Marketing to deliver compelling personalized content to fans.
Harnesses behavioral data to create, launch and measure the results of personalized omnichannel campaigns.
Creates a central repository of data on guest interactions for deeper insight into their unique preferences.
Uses IBM Watson Campaign Automation to build, run and analyze the results of large-scale email campaigns.
Builds deeper customer engagement with personalized messages through the digital channel.
Work smarter with AI to deliver engaging customer journeys across email, mobile push, SMS and social.
Achieve an iconic brand experience across all digital touch points with a cloud-based content management system (CMS)We
Connect your entire marketing ecosystem for a more complete picture of customer behavior with this cloud-based customer data management offering.
Learn how marketers use Campaign to maximize revenue and responses through targeted omnichannel campaigns.
See how Watson and AI help deliver smarter, more personalized omnichannel campaigns with incredible results.
Prepare your omnichannel marketing efforts for GDPR compliance.
Learn how you can realize more value with the latest Marketing Software innovations.
Want to create a world-class email or mobile marketing program? Compare yourself to the best performers. See the results of IBM's annual report on digital marketing metrics.
See what's new in v11 as offering leaders discuss the latest enhancements.
Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.
How can IBM help your omnichannel marketing automation strategy?