Star qualities: What it takes for mobile development projects to succeed

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Scripting a successful mobile development project

Mobile isn’t just here. It’s the new normal, and it enables enterprises to interact and engage with customers and employees in novel ways. But as mobile apps take center stage, development teams face enormous pressure, having to continually adapt to changing mobile technologies and user expectations.

Mobile means shorter development windows, smaller budgets.

Developer, Travel, and Transportation

How do some development projects deliver great applications—meeting expectations, on time and on budget—when most don’t? Explore the study to learn more.

Will your next mobile project
be a success?

You’re ready to launch your next mobile app project.
The deadlines are tight (as always), the requirements
list is long (what’s new?), and your business
stakeholders are anxious (should they be?).
Are you ready to run a successful project for them?

What are the star qualities of successful mobile projects?

According to our global study involving 585 mobile development professionals, the secret lies in having both the right team and the right approach:

  • Strong team with the right expertise
  • Flexibility through cloud-based platforms and APIs
  • Collaboration across the ecosystem
  • Innovation through analytics

Got mobile woes?

You’re not alone!
Do these common mobile woes sound familiar? Share with a colleague who can relate.

Meet the Authors

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Phillip Buckellew

VP, Enterprise Mobile

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Susanne Hupfer

Client Insights, Consultant, Center For Applied Insights


Susanne Hupfer is a Consultant with the IBM Center for Applied Insights. In this role, she conducts fact-based research on emerging technology and business topics for forward thinkers and innovation leaders. Previously, she spent nine years with IBM Research, where she researched social business, mobile social software for smarter cities, and collaborative systems, and helped direct the IBM Center for Social Business. Before joining IBM, Susanne co-founded Mirror Worlds Technologies, Inc., a technology startup that developed Lifestreams software to help users seamlessly manage their electronic information in the cloud. Susanne holds M.S. and Ph.D. degrees in Computer Science from Yale University, where she focused on distributed programming and collaboration software. .