One-on-One with
IBM Watson

Dr. Ruchir Puri, Chief Architect of IBM Watson, discusses how Watson is learning to comprehend emotions and tone to improve customer service for enterprises.

What If?

What if AI could help computers understand C-3PO's emotions?

Developer Lab

In this episode, we used Watson Tone Analyzer to determine C-3P0's emotions. See how Tone Analyzer works here.

Episode 7:
Artificial Intelligence

Artificial intelligence is plentiful in the robots of Star Wars. In our world, AI like Watson is augmenting a person’s ability to do their work - helping doctors treat patients, enabling teachers to create personalized lesson plans and much more. Watch to learn more.

Explore the inner and outer rim of the set

Look behind the scenes and get up close to some of the props.

Science Fantasy
Meets Science Reality.

The IBM and Star Wars partnership shows that the technology in our world and a galaxy far, far away may not be so different. The Star Wars universe is filled with unbelievable technology, but a glance into IBM Research labs and Watson’s services reveals we may be closer than we think. With Star Wars and IBM, science fantasy meets science reality.

Bringing AI to life

IBM Watson and Soul Machines are rethinking how businesses are interacting with customers. Take a look at the emotionally aware avatar that puts a human face on AI interactions.

IBM Watson

IBM Watson is the AI Platform for Business that is learning the language and nuances of specific industries and professions and augmenting human intelligence to scale expertise.

IBM Research

IBM Research is inventing things that matter to the world and pioneering some of today’s most promising and disruptive technologies, including AI, blockchain, and quantum computing. With labs on six continents, it is one of the largest industrial research organizations in the world.