IBM + England Rugby

Using technology to leverage competitive advantage in sport.

The future of the partnership

The RFU are passionate about growing the game of rugby, nurturing players at every level and continuously improving the fan experience. Working with IBM, through AI powered platforms, the RFU will personalise digital experiences for the community and fans alike.

This Autumn we have used one of IBM's AI applications, Watson Personality Insights, to analyse the personality types of the entire England squad using insights from their social media feeds. Take the quiz and find out which rugby position your personality is most suited to!