IBM + England Rugby

Using technology to leverage competitive advantage in sport.

 

RFU + IBM: A trusted platform

Data at the heart of everything we do

Since partnering with the RFU, our digital transformation efforts have been at the forefront of our campaigns, but behind the scenes, data is proving to be the unsung hero.

Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.

Meet Rosie

Meet Rosie – The newest member of the team

IBM has been working with the RFU to transform the customer support experience to ensure fans get the answers they need quickly and efficiently.

Introducing Rosie– the RFU’s new virtual agent using IBM Watson Assistant. Rosie is public facing and tackling questions from fans that need help, 24/7, running on the IBM Cloud.

A world class digital platform

A world class digital platform

How to stay relevant while simultaneously exceeding expectations in a digital first world is a challenge for any organisation and the RFU is no different. tial challenge. They target more than 10 million rugby fans each tournament, which presents a substantial challenge. With IBM iX they are transforming their digital experience.

RFU + IBM: A trusted platform

Data at the heart of everything we do

Since partnering with the RFU, our digital transformation efforts have been at the forefront of our campaigns, but behind the scenes, data is proving to be the unsung hero.

Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.

Meet Rosie

Meet Rosie – The newest member of the team

IBM has been working with the RFU to transform the customer support experience to ensure fans get the answers they need quickly and efficiently.

Introducing Rosie– the RFU’s new virtual agent using IBM Watson Assistant. Rosie is public facing and tackling questions from fans that need help, 24/7, running on the IBM Cloud.

RFU + IBM: A trusted platform

A world class digital platform

How to stay relevant while simultaneously exceeding expectations in a digital first world is a challenge for any organisation and the RFU is no different. tial challenge. They target more than 10 million rugby fans each tournament, which presents a substantial challenge. With IBM iX they are transforming their digital experience.