IBM + England Rugby

Using technology to leverage competitive advantage in sport.

IBM + England Rugby

Using technology to leverage competitive advantage in sport.

A world class digital platform

A world class digital platform

How to stay relevant while simultaneously exceeding expectations in a digital first world is a challenge for any organisation. For the RFU an upcoming Rugby World Cup and a target audience of more than 10 million their challenge is substantial. With IBM iX they are transforming their digital experience.

IBM and the RFU

The RFU are passionate about growing the game of rugby, nurturing players at every level and continuously improving the fan experience. Working with IBM, the RFU is more data driven and innovative in personalising digital experiences for the community and fans alike, making personalised and immersive fan experiences an essential part of the game.

IBM and The Future of Sport

As the sports industry goes through a period of unprecedented change, IBM has looked across research, gathered points of view from subject matter experts, and interviewed stakeholders in leading sports organisations to develop a whitepaper on how sports businesses seize the capabilities of digital transformation to deliver better fan experiences and grow their audiences.

A world class digital platform

Working with IBM, the RFU is more data driven and innovative in personalising digital experiences for the community and fans alike, making personalised and immersive fan experiences an essential part of the game.

IBM and the RFU

The RFU are passionate about growing the game of rugby, nurturing players at every level and continuously improving the fan experience. Working with IBM, the RFU is more data driven and innovative in personalising digital experiences for the community and fans alike.

IBM and The future of Sport

As the sports industry goes through a period of unprecedented change, IBM has looked across research, gathered points of view from subject matter experts, and interviewed stakeholders in leading sports organisations to develop a whitepaper on how sports businesses seize the capabilities of digital transformation to deliver better fan experiences and grow their audiences.