IBM + England Rugby

Using technology to leverage competitive advantage in sport.

 

RFU + IBM: Growing for the future

RFU + IBM: Growing for the future

After extending our partnership with the RFU in 2018, our digital transformation efforts have been at the heart of our campaigns, but behind the scenes, data is proving to be the unsung hero. Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.

A world class digital platform

A world class digital platform

How to stay relevant while simultaneously exceeding expectations in a digital first world is a challenge for any organisation. For the RFU, the 2019 Rugby World Cup with a target audience of more than 10 million, presented a substantial challenge. With IBM iX they are transforming their digital experience.

IBM and The Future of Sport

As the sports industry goes through a period of unprecedented change, IBM has looked across research, gathered points of view from subject matter experts, and interviewed stakeholders in leading sports organisations to develop a whitepaper on how sports businesses seize the capabilities of digital transformation to deliver better fan experiences and grow their audiences.

RFU + IBM: Growing for the future

RFU + IBM: Growing for the future

Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.

IBM and the RFU

A world class digital platform

For the RFU the 2019 Rugby World Cup with a target audience of more than 10 million presented a substantial challenge

IBM and The future of Sport

As the sports industry goes through a period of unprecedented change, IBM has looked across research, gathered points of view from subject matter experts, and interviewed stakeholders in leading sports organisations to develop a whitepaper on how sports businesses seize the capabilities of digital transformation to deliver better fan experiences and grow their audiences.