IBM + England Rugby

Using technology to leverage competitive advantage in sport.

 

Meet Rosie

Meet Rosie – The newest member of the team

With the unexpected impact of COVID, IBM has also been working with the RFU to transform the customer support experience. In these unprecedented times customer support teams have been stretched to their limits, adjusting to new ways of working and dealing with an ever-changing set of rules and restrictions, resulting in an influx of complex questions and increasingly anxious customers. Step up Rosie – the RFU’s new virtual agent using IBM Watson Assistant. Rosie is public facing and tackling questions, 24/7, running on the IBM Cloud.

A world class digital platform

A world class digital platform

How to stay relevant while simultaneously exceeding expectations in a digital first world is a challenge for any organisation. For the RFU, the 2019 Rugby World Cup with a target audience of more than 10 million, presented a substantial challenge. With IBM iX they are transforming their digital experience.

RFU + IBM: Growing for the future

RFU + IBM: Growing for the future

After extending our partnership with the RFU in 2018, our digital transformation efforts have been at the heart of our campaigns, but behind the scenes, data is proving to be the unsung hero. Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.

RFU + IBM: Growing for the future

Meet Rosie – The newest member of the team

With the unexpected impact of COVID, IBM has also been working with the RFU to transform the customer support experience. In these unprecedented times customer support teams have been stretched to their limits, adjusting to new ways of working and dealing with an ever-changing set of rules and restrictions, resulting in an influx of complex questions and increasingly anxious customers. Step up Rosie – the RFU’s new virtual agent using IBM Watson Assistant. Rosie is public facing and tackling questions, 24/7, running on the IBM Cloud.

IBM and the RFU

A world class digital platform

For the RFU the 2019 Rugby World Cup with a target audience of more than 10 million presented a substantial challenge

RFU + IBM: Growing for the future

RFU + IBM: Growing for the future

Using IBM Garage, encompassing the RFU's extensive wealth of figures and detail a next generation flexible and open data platform has been built, that can not only satisfy the needs of the business today but one that can be grown and scaled to meet future demands.