IBM + England Rugby

Using technology to leverage competitive advantage in sport.

The future of the partnership

The RFU are passionate about growing the game of rugby, nurturing players at every level and continuously improving the fan experience. Working with IBM, through AI and Cloud powered platforms, the RFU will be more data driven and innovative in personalising digital experiences for the community and fans alike, making personalised and immersive fan experiences an essential part of the game.

This year we have used one of IBM's AI applications, Watson Personality Insights, to analyse the personality types of England men's and women's squads, using insights from their social media feeds. Take the quiz and find out which rugby position your personality is most suited to!

The future of the partnership

Working with IBM, through AI and Cloud powered platforms, the RFU will be more data driven and innovative in personalising digital experiences for the community and fans alike