Marketing and Sales, CMO

The modern marketing mandate: Find new ways to demonstrate value
Marketers and sellers are finding new ways to sharpen insights with artificial intelligence and building customer-centricity through collaboration.

AI reality check for customer experience

While most CX practitioners see AI as an opportunity, fewer say AI will force the change that executives have predicted. Companies must bridge this perception gap, or risk disconnects that can slow down – or derail – progress.

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