Marketing and Sales, CMO

The modern marketing mandate: Find new ways to demonstrate value
Marketers and sellers are finding new ways to sharpen insights with artificial intelligence and building customer-centricity through collaboration.

AI reality check for customer experience

While most CX practitioners see AI as an opportunity, fewer say AI will force the change that executives have predicted. Companies must bridge this perception gap, or risk disconnects that can slow down – or derail – progress.

Read report

Latest reports
When thoughtfully applied in concert, agile approaches and design thinking can help teams deliver differentiated solutions for higher customer value and growth.
Artificial intelligence is unleashing a new era in customer experience – but many companies lack the strategy and skills to fulfill AI aspirations.
Blockchains help to build better supply chains and customer relationships.
Armed with insights about customers at every touchpoint, cognitive computing may deliver the personalized experiences consumers expect.
This fourth report in our customer experience (CX) series explores why many customers are choosing not to embrace companies’ digital CX initiatives.
This third report in the IBM IBV Customer Experience (CX) series explores the deep impact CX reinvention is having on organizations and their employees.
This second report in our Customer Experience (CX) series examines how companies are mobilizing to transform their CX, including approaches for strategy, collaboration, use of data, Experience Design, customer feedback and metrics.
Leading organizations are extending the impact of social data to enhance customer interaction, transform business processes and drive innovation.

Subscribe to IdeaWatch

IBV’s monthly newsletter, featuring must-read content on a variety of business and technology topics.