Marketing and Sales, CMO
Marketers and sellers are finding new ways to sharpen insights with AI and other technologies.
Design Thinking isn’t enough
Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.
The CMO’s guide for turning mayhem into momentum
IBM CMO Michelle Peluso created a practical guide to help marketing leaders navigate COVID-19. It outlines five steps to take and principles to apply while taking them.
How Extended Reality will reshape commerce
Extended Reality (XR) will reshape both the retail shopping experience and how companies interact with people who use their products.
From customer experience to enterprise experience
This study explores how the enterprise experience drives the customer experience, and how a “North Star” CX is a guide for doing business.
Build Your Trust Advantage: Leadership in the era of data and AI everywhere
How organizations utilize, safeguard, and share data with their customers and partners can create an extraordinary advantage.
To buy or not to buy?
Millennials are having a profound impact on their organizations and the B2B vendors who want to do business with them.