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Marketers and sellers are finding new ways to sharpen insights with AI and other technologies.

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This study explores how the enterprise experience drives the customer experience, and how a “North Star” CX is a guide for doing business.

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Learn about perception gaps between customer experience (CX) practitioners and executives regarding artificial intelligence (AI).

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This fourth report in our customer experience (CX) series explores why many customers are choosing not to embrace companies’ digital CX initiatives.

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More Marketing and Sales, CMO research and insights

When thoughtfully applied in concert, agile approaches and design thinking can help teams deliver differentiated solutions for higher customer value and growth.

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Access data and interviews with more than 2,000 CMOs to explore how the CMO role is evolving in response to a challenging, changing landscape.

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Recent improvements in artificial intelligence, machine learning and other cognitive technologies are poised to change everything for call centers.

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Blockchains help to build better supply chains and customer relationships.

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Armed with insights about customers at every touchpoint, cognitive computing may deliver the personalized experiences consumers expect.

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This third report in the IBM IBV Customer Experience (CX) series explores the deep impact CX reinvention is having on organizations and their employees.

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