Marketing and Sales, CMO

Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.

Digitally mature businesses have differentiated themselves by unleashing the power of digital experience platforms.

AI-powered tools can decode consumer behavior and help marketers enhance the customer journey. However, many marketers aren't leveraging AI effectively.

Formally prioritizing digital transformation of CX is a winning approach for Experience Leaders using Adobe customer experience capabilities.

Explore the state of AI ethics in organizations today and see how executives can advance trustworthy AI.

AI-enabled systems can help companies boost customer satisfaction and outperform the competition.

COVID-19 has inspired innovation in B2B sales and marketing. See how technology can help companies build and bolster client relationships.

The coronavirus pandemic is changing the way people work, learn, shop, and interact.

IBM CMO Michelle Peluso created a practical guide to help marketing leaders navigate COVID-19. It outlines five steps to take and principles to apply while taking them.