HomeEmerging and Other technologies

Analytics “yield of dreams”


If you build it, insights will come

Download the full reportDownload the infographic

Few would deny the importance of using analytics-derived insight to make smarter, faster business decisions. Data-based analytics can reveal client preferences, reduce operational costs and increase marketing effectiveness. However, turning analytics into captured value (return on investment) is no easy task. Good data science is a necessary foundation for every analytics project, yet many projects still fail to achieve their full potential. Analytics value is not just derived from obtaining data volume and variety any more – now critical value drivers are led by veracity (trustworthiness) and velocity (speed to action).

Through years of trial and error IBM has tested how analytics can most effectively drive business outcomes. Experience working with a number of internal IBM business units has led to the identification of four critical success factors that can help optimize the outcomes of business analytics endeavors:

Prime the field: Select data sources based on the potential for acceptance rather than initial perceived perfection

Ease their pain: Provide relevant insights that are easy for users to quickly understand and act upon

Go the distance: Mandate the integration of analytics into the business-as-usual workflow

Expect improvement: Incorporate feedback mechanisms to cleanse data and foster new stages of future analytics.


Bookmark this report  


Additional content
Infographic PDF:

Meet the authors

Rebecca Davison

Connect with author:


, Managing Consultant, IBM Strategy and Change Internal Practice


Bethany Hale

Connect with author:


, Senior Managing Consultant, IBM Strategy and Change Internal Practice


Richard Christner

Connect with author:


, Partner, IBM Strategy and Change Internal Practice



You might also like
This study identifies how the most prosperous digital companies use the power of AI-driven operating models, including six key strategies.
Save
The potency of human/AI integration is a powerful literary device and metaphor. Human/AI interactions may soon become a powerful reality – and perhaps sooner than you think.
Save
Which way to the future? The signals are utterly bewildering. As digital technologies transform the world, monopolies are winning big-time.
Save