Women, leadership, and the priority paradox

Why so few organizations are getting this right – but those that do are outperforming

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Executive overview

Authors: Michelle Peluso

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, Senior Vice President Digital Sales and Chief Marketing Officer, IBM,
Carolyn Heller Baird

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, Global Research Leader for Customer Experience and Design, IBM Institute for Business Value,
Lynn Kesterson-Townes

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, Global Cloud & Quantum Leader, IBM Institute for Business Value (IBV) Global Business Services

A small cadre of organizations – First Movers – are serious about achieving gender equality in leadership. This study discovers how they unlock value by creating an inclusive corporate culture where all qualified employees have equal opportunities for advancement.


Watch the 37 second BeEqual video

Does your company prioritize gender equality in leadership?