HomeRetail and Consumer products

Ready to engage with tomorrow's shopper?

How retailers can distinguish themselves

Download the full report

Transforming retail The past 15 years have brought a slew of changes to retailers. Technological innovations, shifts in consumer lifestyles and the growth of global markets have introduced new opportunities – and new challenges. Blurred industry boundaries have enabled new players to join the retail game. The winners will be those retailers that not only meet customer expectations, but also anticipate and shape them. The retailer of the future will embrace technology to create innovative solutions that extend the customer relationship beyond the shopping experience. In this report, we share strategies to help retailers reimagine the business.

Bookmark this report  

Meet the authors

Simon Glass, Global Retail Leader

Mark Yourek

Connect with author:

, IBM Global Solutions Leader for the Retail and Consumer Products industries

Sashank Rao Yaragudipati

Connect with author:

, Retail Industry leader, IBM Global Delivery Centre

You might also like
Consumers are changing how they shop and engage, leading the retail industry to its biggest transformation in 50 years.
Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate.
Understanding Gen Z, the new generation of shoppers with enormous economic influence, is vital to the future success of consumer products and retail companies..