Beyond listening

Shifting focus to the business of social

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The business of social In the digital age, successful organizations understand the importance of data, in particular the potential for signals buried within data. Despite this, many companies are not fully exploiting the value of information derived from social platforms such as Twitter. It’s time to extend the impact of social data beyond conventional uses in the marketing department. Organizations need to reconsider the role data from interactive social platforms can play in evolving customer interactions, transforming business processes and even driving innovation.

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Meet the authors

Rebecca Shockley

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, Executive Consultant CBDS Data Platform & AI, Global Business Services

Christian Bieck

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, Global Insurance Leader, IBM Institute for Business Value

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