Experts on this topic The need for change You can't open a business journal or newspaper today without reading about the impact of technology on business. All around us, industries are being altered, and – in many cases – reinvented by the transformative power of digital technologies. To stay ahead, executives are recognizing the need to change both what they do and how they do it. But change is not easy. Many companies are failing to adapt fast enough to avoid the negative, and at times dire, impacts of disruption.