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      How can IBM help you?
      Salesforce consulting services (will open in a new window)

      Salesforce consulting services

      Transform your business and unlock innovation with IBM and Salesforce.

      IBM watsonx solutions (will open in a new window)

      IBM watsonx solutions

      Integrate watsonx into Salesforce to deliver AI solutions that enable smarter decisions faster across services, sales, and more.

      Marketing consulting services (will open in a new window)

      Marketing consulting services

      Transform your marketing organization with generative AI that removes complexity, unlocks efficiency and drives growth.

      How can IBM help you?
      Salesforce consulting services (will open in a new window)

      Salesforce consulting services

      Transform your business and unlock innovation with IBM and Salesforce.

      IBM watsonx solutions (will open in a new window)

      IBM watsonx solutions

      Integrate watsonx into Salesforce to deliver AI solutions that enable smarter decisions faster across services, sales, and more.

      Marketing consulting services (will open in a new window)

      Marketing consulting services

      Transform your marketing organization with generative AI that removes complexity, unlocks efficiency and drives growth.

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      The Great Tech Reset: How hybrid by design creates business value
      The Great Tech Reset: How hybrid by design creates business value

      The Great Tech Reset: How hybrid by design creates business value

      A hybrid-by-design approach can help organizations build the technology estate that supports the promise of generative AI.

      Harness the power of ecosystem innovation
      Harness the power of ecosystem innovation

      Translations available

      Harness the power of ecosystem innovation

      Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems.

      6 blind spots tech leaders must reveal
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      6 blind spots tech leaders must reveal

      Explore six blind spots technology leaders must reveal and overcome for their organizations to gain a competitive advantage in the generative AI era.

      Win the moment by mastering customer intent
      Decorative image: Abstract composition of overlapping translucent colloured glass circles, with smooth curved lines and subtle light reflections.

      Win the moment by mastering customer intent

      Customer intent is now currency. Explore how agentic orchestration helps brands detect, anticipate, and act—before AI intermediaries do.

      AI-powered productivity: Customer service
      Decorative image: Curved line with arrow connecting to a square with figures, representing AI info flow connecting to the customer service team

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      AI-powered productivity: Customer service

      Learn how AI-enabled automation in customer service is a goldmine for pinpointing sales opportunities and tailoring customer interactions.

      The CMO revolution: 5 growth moves to win with AI
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      The CMO revolution: 5 growth moves to win with AI

      CMOs can't execute new Big Ideas with old marketing operating models. 5 moves to transform marketing operations for growth.

      You might also like
      The Great Tech Reset: How hybrid by design creates business value
      The Great Tech Reset: How hybrid by design creates business value

      The Great Tech Reset: How hybrid by design creates business value

      A hybrid-by-design approach can help organizations build the technology estate that supports the promise of generative AI.

      Harness the power of ecosystem innovation
      Harness the power of ecosystem innovation

      Translations available

      Harness the power of ecosystem innovation

      Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems.

      6 blind spots tech leaders must reveal
      2024 Technology Leader Study

      Translations available

      6 blind spots tech leaders must reveal

      Explore six blind spots technology leaders must reveal and overcome for their organizations to gain a competitive advantage in the generative AI era.

      Win the moment by mastering customer intent
      Decorative image: Abstract composition of overlapping translucent colloured glass circles, with smooth curved lines and subtle light reflections.

      Win the moment by mastering customer intent

      Customer intent is now currency. Explore how agentic orchestration helps brands detect, anticipate, and act—before AI intermediaries do.

      AI-powered productivity: Customer service
      Decorative image: Curved line with arrow connecting to a square with figures, representing AI info flow connecting to the customer service team

      Translations available

      AI-powered productivity: Customer service

      Learn how AI-enabled automation in customer service is a goldmine for pinpointing sales opportunities and tailoring customer interactions.

      The CMO revolution: 5 growth moves to win with AI
      The CMO revolution: 5 growth moves to win with AI

      Translations available

      The CMO revolution: 5 growth moves to win with AI

      CMOs can't execute new Big Ideas with old marketing operating models. 5 moves to transform marketing operations for growth.