A new route to success The Japanese economy is at a crossroads. With erratic international markets and equivocal domestic growth, Japanese businesses once again face challenges. Without a major paradigm shift, many Japanese organizations face the risk that temporary business headwinds could become a sustained economic typhoon. However, paradigms do change. New business ecosystems are emerging, founded on the operating principles of platform business models and the “sharing economy.” These ecosystems provide new pathways not only to transforming how customers engage, but redefining ways in which products are produced, priced and marketed.