Rethink, reimagine and reinvent the retail store

Delighting the digitally savvy consumer with a revived in-store experience

Download PDF Report

Download PDF report

You might also like:


Intelligent automation for consumer products and retail supply chains

Read Next


Executive overview

Authors: Cynthia Coulbourne

Connect with author:


, Global Retail Offering and Solutions Lead, Consumer Industry IBM Global Markets,
Karl Haller

Connect with author:


, Global Leader, Consumer Center of Competence, IBM Global Business Services,
Stephen Laughlin

Connect with author:


, Vice President & General Manager IBM Global Consumer Industry

Rethink, reimagine and reinvent the retail store

From last year’s so-called retail “apocalypse” to its current “renaissance,” stores have been in the news a lot lately.¹ And while both narratives are overblown, the retail industry is undergoing its biggest transformation in 50 years. Modern technology and competition, and over-building in some regions are factors, but at its core consumers are changing how they shop and engage. Now is the time to rethink the definition of the store and the role — or roles — it plays in customers’ lives. To attract and delight customers, and eager associates, reimagine every aspect of the physical space, and reinvent retail operating models to achieve customer centricity and enable continuous innovation.

¹ "How to win shoppers in the retail renaissance." Salesforce. March 2018. (https://www.salesforce.com/blog/2018/03/retail-renaissance-new-data.html)



Related reports
The pervasive challenge faced by consumer products manufacturers and retailers alike is how to plan and execute as an end-to-end supply chain.
Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate.
Healthcare has long aspired to “patient-centricity.” Now, new players vying to enter the healthcare market are finding abundant opportunities to own a piece of the industry.
Almost three-fourths of Retail CxOs expect to emphasize customer experiences more than products over the next few years.