Return on mobile


Capturing the value beneath the surface

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Mobile has become pervasive in society, accounting for an ever-increasing number of both personal and commercial interactions. Yet, even for its meteoric growth – there are now more mobile devices in the world than people – the vast potential of mobile is mostly untapped. While the benefits of mobile are indisputable, organizations still struggle with capturing its full value. And even the most successful endeavors fall short of established goals more than half the time. However, by strategically aligning initiatives, securing C-suite support, managing certain components of the mobile portfolio internally and striking a balance between commercial-off-the-shelf (COTS) and custom applications, organizations can learn to tap into the vast unrealized value of mobile.


How can IBM help you?

Gain new cloud capabilities with an API-first strategy and provide new applications to end users on mobile first.

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Watch the ROI of Mobile Projects video


Meet the Authors:

Pete Teigen

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, IBV Mobile Leader,
Shamayun Miah

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, Global leader,IBM Mobile Center of Competence

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