Return on mobile

Capturing the value beneath the surface

Download PDF Report

Download PDF report

Executive overview

Authors: Pete Teigen

Connect with author:

, IBV Mobile Leader,
Shamayun Miah

Connect with author:

, Global leader,IBM Mobile Center of Competence

Mobile has become pervasive in society, accounting for an ever-increasing number of both personal and commercial interactions. Yet, even for its meteoric growth – there are now more mobile devices in the world than people – the vast potential of mobile is mostly untapped. While the benefits of mobile are indisputable, organizations still struggle with capturing its full value. And even the most successful endeavors fall short of established goals more than half the time. However, by strategically aligning initiatives, securing C-suite support, managing certain components of the mobile portfolio internally and striking a balance between commercial-off-the-shelf (COTS) and custom applications, organizations can learn to tap into the vast unrealized value of mobile.

Related reports

Unlocking the potential of digital

Finance companies need to embrace emerging technologies to create business insights and drive new efficiencies and innovations.

Extracting digital rewards

To thrive, petroleum companies must offer new customer experiences, advance efficiencies, launch new digital offerings and build innovation ecosystems.

Using data by design

Through Digital Reinvention™, electronics firms can combine digital approaches and data by design to drive new capabilities, changing business from the ground up.

Business is being digitally reinvented

Traditional approaches are ill-equipped for a business environment that is being radically changed by technology. Companies need to adapt to remain relevant.