Capturing the value beneath the surfaceDownload the full reportDownload infographic #1Download infographic #2
Mobile has become pervasive in society, accounting for an ever-increasing number of both personal and commercial interactions. Yet, even for its meteoric growth – there are now more mobile devices in the world than people – the vast potential of mobile is mostly untapped. While the benefits of mobile are indisputable, organizations still struggle with capturing its full value. And even the most successful endeavors fall short of established goals more than half the time. However, by strategically aligning initiatives, securing C-suite support, managing certain components of the mobile portfolio internally and striking a balance between commercial-off-the-shelf (COTS) and custom applications, organizations can learn to tap into the vast unrealized value of mobile.
This report explores how Extended Reality (XR) will reshape both the retail shopping experience and how companies interact with people who use their products.
This study identifies how the most prosperous digital companies use the power of AI-driven operating models, including six key strategies.
The potency of human/AI integration is a powerful literary device and metaphor. Human/AI interactions may soon become a powerful reality – and perhaps sooner than you think.