How Millennials are changing B2B marketingDownload the full reportDownload infographic #1Download infographic #2
Millennials: The new decision makers
Whether they are subject matter experts supporting a team decision or singularly responsible for selecting a vendor, Millennials are having a profound impact on their organizations and the B2B vendors who want to do business with them. As more Millennials move into decision making roles at work, or start their own companies where they are in charge, the influence they wield over B2B purchasing will only continue to grow. This is the second report in our multigenerational, global Millennial study series. This report explores the preferences and practices of those who influence B2B purchasing decisions. Just as consumer marketing is changing to appeal to Millennials, our findings show that B2B marketers also need to revamp their strategies to connect with this new generation of decision makers.
Millennials — as digital natives — bring vital value to a work environment in the midst of a digital revolution. But in many ways, they are a lot like their older colleagues.
This report explores how Extended Reality (XR) will reshape both the retail shopping experience and how companies interact with people who use their products.
This study explores how the enterprise experience drives the customer experience, and how a “North Star” CX is a guide for doing business.