Just add weather

How weather insights can grow your bottom line

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Executive overview

Authors: Gillian Orrell

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Len Polhemus

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Catherine Reese

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Dave Zaharchuk

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, Research Director, IBM Institute for Business Value

Don’t blame it on the rain Why do so many executives get a shiver in their bones just thinking about the weather? It’s likely because weather often has a largely negative impact on business. Yet according to our recent research, that’s not true for all organizations. Many companies are turning weather data into a competitive advantage by leveraging insights to reduce costs and increase revenues. Just how are leading organizations successfully benefiting from weather insights to improve their bottom lines? Stop wondering if a hard rain’s going to fall and learn how to put weather to work for your organization.


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