Cognitive decision making in insurance

From art to science

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Executive overview

Authors: John Anderson

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, Insurance Industry Executive, Financial Services Market, IBM Global Markets,
Kishore Ramchandani

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, Insurance Industry Executive, IBM Cloud and Cognitive Transformation, Team Member of the IBM Industry Academy, IBM Global Markets

The speed at which data becomes available and depreciates, its sources, types and trustworthiness all play a critical role in reaching informed, accurate decisions. Although the amount of data available may be a looming “pot of gold,” more data isn’t necessarily better. Data volume alone isn’t a sufficient prerequisite for excellence in decision management in the insurance industry. To contextualize, organize and draw true meaning from data, insurers are turning to artificial intelligence (AI) and cognitive computing to augment the capabilities of their business experts.


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