Innovating insurance

Lessons from the world's leading innovators

Download PDF Report

Download PDF report

You might also like:


How to jumpstart India’s insurance industry through a customer-centric strategy

Read Next


Executive overview

Authors: Christian Bieck

Connect with author:


, Global Insurance Leader, IBM Institute for Business Value,
Lynn Kesterson-Townes

Connect with author:


, Global Cloud & Quantum Leader, IBM Institute for Business Value, Global Business Services,
Anthony Marshall

Connect with author:


, Research Director, IBM Institute for Business Value

Innovation – key to future protection With high levels of protection through regulation and other factors, insurers have lacked an imperative to innovate to remain competitive. Yet shrinking premiums in a slow economic environment, rapidly changing customer expectations and behaviors, and unprecedented technological advancement are changing the game. Insurers can no longer count on barriers to entry to protect them, as emergent forces of change gnaw away at traditional business models. They need a more systematic approach for driving innovation across their organizations, culture and processes. This executive report highlights key innovation lessons from the world’s most successful organizations and identifies specific strategies that can help insurers innovate and outperform.


Related reports
The Indian insurance market has enormous potential for growth if it can overcome its constraints and bureaucratic legacies.
To stay relevant, insurers should shift from reactive risk underwriting to proactive prevention aimed at better outcomes for customers and themselves.
Insurers are turning to artificial intelligence and cognitive computing to augment the capabilities of their business experts.
Learn how digital business platforms are disrupting and transforming the insurance industry, giving adopters a decisive competitive edge.