Succeeding in the ecosystem economy

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Exploring ecosystem advantages Executives recognize that ecosystems are reshaping enterprises, industries and economies. Not only can ecosystems redefine the way organizations manage and govern business, they facilitate access to new markets and new customer propositions. But a majority of those surveyed report that anticipated costs of engaging in ecosystems are causing them to struggle to see the full range of business advantages. Executives from those organizations that outperform their peers however, do discern significant value from ecosystem engagement. While specific benefits are partly determined by an organization’s specific ecosystem role, gains are possible for all of the major ecosystem roles whenever organizational contributions are suffiiciently crucial and unique.

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Meet the authors

Edward Giesen

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, Partner, Digital Business Strategy and Transformation

Martin Harmer

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, Vice President and Partner, Finance Transformation

Anthony Marshall, Senior Research Director, IBM Institute for Business Value

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