Accidental agitators

Digital Reinvention® in transportation

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Executive overview

Authors: Keith Dierkx

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, IBM Global Segment Leader, Transportation,
Steve Peterson

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, Global Travel and Transportation Lead

Reimagining the enterprise With its high capital costs, entrenched regulation and powerful stakeholder interests, the transportation sector is an unlikely source of global innovation. However, over recent years, a digital innovation epicenter it has been. Startups in the US, China, India and Europe have redefined personal transportation. And companies around the world are similarly disrupting long-haul freight and logistics. Beyond road transportation, the Internet of Things (IoT) and GPS technologies are permeating even more deeply. Promoting accelerated digitization and formation of sophisticated transportation ecosystems, digital technologies are impacting the transportation sector like never before. We call this process Digital Reinvention.


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