Leading from the front

Digital Reinvention® in retail

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Executive overview

Authors: Pascal Gaussen

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, IBM Industry Academy member,
Simon Glass

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, Global Retail Leader,
Karl Haller

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, Global Leader, Consumer Center of Competence, IBM Global Business Services,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services

Reimagining the retail enterprise The retail industry has been the epicenter of innovation for centuries. Emergence of emporia or department stores in the mid-1800s, including Harrods of London, Macy’s of New York and Le Bon Marché of Paris redefined the shopping experience and inspired other industries. Consumer demand for cutting-edge innovations such as virtual, augmented or mixed reality, personal devices, and open source platforms and apps – has reaffirmed retail’s position at the forefront of digitization. But exposure to the brunt of technological disruption brings both challenges and opportunities. The most successful retailers we surveyed are embracing new customer-centric business strategies beyond traditional transformation that we call Digital Reinvention™.

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