Leading from the front

Digital Reinvention in retail

Download PDF Report



Executive overview

Authors: Karl Haller

Connect with author:


, Global Leader, Consumer Center of Competence, IBM Global Business Services,
Pascal Gaussen

Connect with author:


, IBM Industry Academy member,
Simon Glass

Connect with author:


, Global Retail Leader,
Anthony Marshall

Connect with author:


, Research Director, IBM Institute for Business Value, IBM Global Business Services

Reimagining the retail enterprise The retail industry has been the epicenter of innovation for centuries. Emergence of emporia or department stores in the mid-1800s, including Harrods of London, Macy’s of New York and Le Bon Marché of Paris redefined the shopping experience and inspired other industries. Consumer demand for cutting-edge innovations such as virtual, augmented or mixed reality, personal devices, and open source platforms and apps – has reaffirmed retail’s position at the forefront of digitization. But exposure to the brunt of technological disruption brings both challenges and opportunities. The most successful retailers we surveyed are embracing new customer-centric business strategies beyond traditional transformation that we call Digital Reinvention™.


How can IBM help you?

Rethink the role of the stores, reinvent you supply chain and engage consumers at every touchpoint

Build a smarter business with IBM Services