Leading from the front

Digital Reinvention® in retail

Download PDF Report

Download PDF report

You might also like:


The coming AI revolution in retail and consumer products

Read Next


Executive overview

Authors: Pascal Gaussen

Connect with author:


, IBM Industry Academy member,
Simon Glass

Connect with author:


, Global Retail Leader,
Karl Haller

Connect with author:


, Global Leader, Consumer Center of Competence, IBM Global Business Services,
Anthony Marshall

Connect with author:


, Research Director, IBM Institute for Business Value, IBM Global Business Services

Reimagining the retail enterprise The retail industry has been the epicenter of innovation for centuries. Emergence of emporia or department stores in the mid-1800s, including Harrods of London, Macy’s of New York and Le Bon Marché of Paris redefined the shopping experience and inspired other industries. Consumer demand for cutting-edge innovations such as virtual, augmented or mixed reality, personal devices, and open source platforms and apps – has reaffirmed retail’s position at the forefront of digitization. But exposure to the brunt of technological disruption brings both challenges and opportunities. The most successful retailers we surveyed are embracing new customer-centric business strategies beyond traditional transformation that we call Digital Reinvention™.


How can IBM help you?

Rethink the role of the stores, reinvent your supply chain and engage consumers at every touchpoint

Build a smarter business with IBM Services


Related reports
Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate.
Consumers are changing how they shop and engage, leading the retail industry to its biggest transformation in 50 years.
Healthcare has long aspired to “patient-centricity.” Now, new players vying to enter the healthcare market are finding abundant opportunities to own a piece of the industry.
Almost three-fourths of Retail CxOs expect to emphasize customer experiences more than products over the next few years.