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Extracting digital rewards

Digital Reinvention® in petroleum

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Reimagining the enterprise Digital technologies are altering petroleum companies’ operations, including exploration, transportation, refining and retail. These technologies are also creating unprecedented levels of industry dislocation, with new entrants fundamentally changing the economics of the business. To thrive, petroleum companies need to conceive and offer compelling new customer and end-consumer experiences, advance operational efficiencies, launch new digital offerings and build innovation ecosystems. We call this process Digital ReinventionTM. With input from 300 petroleum executives worldwide, we explore how the most successful or effective organizations are doing things differently, and what other organizations can learn from them.

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Extracting digital rewards: Digital Reinvention® in petroleum

Meet the Authors:

Ole Evensen

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Spencer Lin

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, Global Chemicals and Petroleum, Industrial Products and Global CFO Lead, IBM Institute for Business Value,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services,
John Matson

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David M. Womack

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, Global Director of Strategy and Business Development for IBM Chemicals and Petroleum Industries

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