Using data by design

Digital Reinvention in electronics

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Executive overview

Authors: Reza Firouzbakht

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, Digital Strategy Leader, Electronics Industry IBM, Global Business Services,
Scott Burnett

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, Director, Global Electronics Industry, IBM Global Markets,
Cristene Gonzalez-Wertz

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, IBM Institute for Business Value Research Leader, Electronics,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services

Powering next-gen electronics companies The global electronics industry is the cornerstone of the digital economy and the Internet of Things (IoT). Electronic devices act as conduits for users’ digital experiences, which are now seamlessly enabled and updated in the cloud. The industry’s digital device success has also introduced its latest challenge: going beyond the device. Leveraging data to drive insights is key to delivering greater value. Doing so requires electronics firms to flawlessly integrate hardware, software, services and data while learning from and adapting to users. Through Digital ReinventionTM, they can combine digital approaches and data by design to drive new capabilities, changing business from the ground up.

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