Converting to the digital formula

Digital Reinvention® in chemicals

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Executive overview

Authors: Viswanath Krishnan

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, Global Solutions Executive,
David M. Womack

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, IBM Global Director of Strategy and Business Development,
Spencer Lin

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, Global Chemicals and Petroleum, Industrial Products and Global CFO Lead, IBM Institute for Business Value,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services

Altering the composition of the enterprise Digital technologies are altering chemical companies’ operations, including research and development, manufacturing and supply chain. These technologies are also creating unprecedented levels of industry dislocation, with new entrants fundamentally changing the economics of business. To thrive, chemical companies need to conceive and offer compelling new customer or even end consumer experiences, advance their operational efficiency, launch or integrate with new digital offerings, and build innovation ecosystems. We call this process Digital Reinvention.

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