Driving digital destiny

Digital Reinvention® in automotive

Download PDF Report

Download PDF report

You might also like:

Securing privacy for the future of connected cars

Read Next

Executive overview

Authors: Sachin Lulla, Duncan James

Connect with author:

, Automotive Industry Leader, North America,
Anthony Marshall

Connect with author:

, Research Director, IBM Institute for Business Value, IBM Global Business Services,
Ben Stanley

Connect with author:

, Automotive Research Lead, IBM Institute for Business Value

Reimagining the enterprise The global automotive industry is at the vanguard of a digital revolution. Digital technologies are altering how people and businesses interact, creating unprecedented levels of industry dislocation and fundamentally changing business economics. Original equipment manufacturers (OEMs) and suppliers alike are reconceiving driving experiences through a prism of anywhere, anytime mobility. But this is only the beginning. Automotive firms need to rethink their organizations from the ground up. As the birthplace of traditional production chains, the automotive industry is transitioning from a vehicle-centric view to a state of deep, sustained customer centricity. It is doing this through a process we call Digital Reinvention™ – which requires automotive organizations to establish new focus, new expertise and new ways of working.

How can IBM help you?

Digital transformation for new business models

Build a smarter business with IBM Services

Related reports
Designing for privacy in connected cars requires participation of all entities that may process car data before vehicles are delivered.
Automotive companies need improved cybersecurity capabilities to support and protect their Industrial Internet of Things (IIoT) technologies.
Tokens are a versatile new form of value that can facilitate seamless transactions within a given usage domain such as commerce.
Automotive leaders must combine the creative skills of a startup with traditional strengths to innovate and scale.