Driving digital destiny

Digital Reinvention® in automotive

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Executive overview

Authors: Sachin Lulla, Duncan James

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, Automotive Industry Leader, North America,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services,
Ben Stanley

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, Automotive Research Lead, IBM Institute for Business Value

Reimagining the enterprise The global automotive industry is at the vanguard of a digital revolution. Digital technologies are altering how people and businesses interact, creating unprecedented levels of industry dislocation and fundamentally changing business economics. Original equipment manufacturers (OEMs) and suppliers alike are reconceiving driving experiences through a prism of anywhere, anytime mobility. But this is only the beginning. Automotive firms need to rethink their organizations from the ground up. As the birthplace of traditional production chains, the automotive industry is transitioning from a vehicle-centric view to a state of deep, sustained customer centricity. It is doing this through a process we call Digital Reinvention™ – which requires automotive organizations to establish new focus, new expertise and new ways of working.


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