Digital Reinvention in action

What to do and how to make it happen

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Executive overview

Authors: Saul J. Berman, Ph.D.

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, Partner and Vice President, Chief Strategist,
Peter J. Korsten

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, Partner and Vice President, Global Leader Thought Leadership and Eminence,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services

Transcending disruption Digital technologies have altered how people and businesses interact. Digital forces have created unprecedented levels of industry dislocation and are fundamentally changing business economics. To succeed in this disruptive environment, organizations will need to offer compelling new experiences, establish new focus, build new expertise and devise new ways of working. Business leaders will face a stark choice: Either digitally reinvent their enterprises, or watch as their businesses decompose around them. Successful Digital Reinvention™ will involve a fundamental reimagining of how an organization operates and how it engages with its environment.


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